Analytics & Insights

Custom dashboards, conversion tracking, and actionable reports that inform smarter marketing decisions.

What I deliver

Data is only valuable when it leads to action. I set up the infrastructure and reporting that turns raw numbers into clear, confident decisions.

Google Data Studio / Looker dashboards tailored to your KPIs — real-time visibility into what matters most.

End-to-end tracking setup: goals, events, e-commerce tracking, and attribution modelling for accurate performance data.

Deep-dive analytics audits and weekly/monthly reporting with context, insights, and prioritized recommendations.

Review existing tracking setup, data quality, and reporting gaps. Identify what's missing or broken.

Implement tracking infrastructure: Google Tag Manager, events, goals, and custom dimensions.

Build clean, focused dashboards that surface actionable insights without the noise.

Regular reporting cadence with analysis, trend identification, and data-backed recommendations.