← Back to gallery
Strategy Planning Session
Mapping out campaign goals, audience segments, and content pillars for a Q3 brand launch.
Mapping out campaign goals, audience segments, and content pillars for a Q3 brand launch.
Every great campaign starts with a whiteboard. This session was dedicated to structuring a full-funnel digital strategy for a health & wellness brand entering a new market. We mapped customer personas, plotted the buyer's journey, aligned content themes with funnel stages, and set measurable OKRs for each channel.
The result was a cohesive 90-day roadmap covering SEO, social, email, and paid channels — all tied to a single north-star metric.