Custom reporting dashboards built to track, visualise, and communicate campaign performance in real time.
Data without context is noise. I build performance dashboards that connect campaign metrics directly to business outcomes — making it easy for stakeholders to understand what's working and what needs optimisation.
This dashboard combines Google Analytics 4, Google Ads, and social platform data into a single view. Key metrics include traffic by channel, conversion rates, ROAS by campaign, and trend comparisons. Automated weekly reports keep everyone aligned without manual effort.