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Email Marketing Campaign Design
A complete email campaign design — from welcome sequence to promotional sends — crafted for a DTC brand launch.
A complete email campaign design — from welcome sequence to promotional sends — crafted for a DTC brand launch.
Email remains one of the highest-ROI channels in digital marketing. For this project, I designed and wrote a full email campaign for a direct-to-consumer brand launching their first product line.
The campaign included a 5-email welcome sequence, product launch announcements, abandoned cart flows, and a re-engagement series. Each email was designed with mobile-first principles, personalisation tokens, and clear single-CTA focus. The visual direction balanced brand identity with conversion-centric layout best practices.