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CraftBox —
PPC
CraftBox —
Google Ads Launch
A conversion-first Google Ads launch campaign for a subscription craft box service, engineered for profitability from day one.
A conversion-first Google Ads launch campaign for a subscription craft box service, engineered for profitability from day one.
CraftBox was launching their subscription service and needed immediate visibility in a competitive paid search space. With a limited budget and aggressive ROAS targets, every dollar had to work. The goal was clear: build a scalable acquisition engine that could grow with the business.
Analysed competitor ad copy, keyword gaps, and landing page experience. Set up conversion tracking with Google Tag Manager including micro-conversions for add-to-cart and checkout starts.
Built a tiered campaign structure: branded, non-branded high-intent, and discovery. Wrote 20+ ad variations with custom landing page matching for each ad group.
Launched with dayparting and audience layering. A/B tested responsive search ads and optimised bids using target CPA. Weekly iteration based on search term reports.
Return on ad spend (ROAS)
Lower cost per acquisition
"Our Google Ads were bleeding money before Ramani restructured the campaigns. Within weeks we saw a dramatic improvement in ROAS. Highly recommend."