A complete content and technical SEO overhaul for a sustainable lifestyle brand that tripled organic traffic in under 4 months.
EcoLiving had beautiful content but was invisible in search results. Their blog posts ranked on page 3+ for most target keywords, the site had technical issues with crawlability and core web vitals, and there was no structured content strategy tying topics together. Traffic had plateaued for over a year despite regular publishing.
Performed a full technical audit using Screaming Frog, Google Search Console, and PageSpeed Insights. Identified 40+ critical issues from duplicate meta tags to slow CLS scores.
Built a topic cluster model around core sustainability themes. Mapped 40+ keywords by search intent and funnel stage to create a 6-month editorial roadmap.
Fixed technical issues, restructured internal linking, rewrote underperforming posts, and launched 12 pillar-page content pieces targeting high-volume keywords.
Organic traffic growth in 4 months
Keywords in Top 10 positions
"Ramani brought structure to our chaos. Our organic traffic finally started moving in the right direction. Clear communication, real ownership."