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NovaTech —
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NovaTech —
Email Sequence Redesign
A complete reimagination of the onboarding email funnel that turned new signups into activated, long-term users.
A complete reimagination of the onboarding email funnel that turned new signups into activated, long-term users.
NovaTech's SaaS product had strong signup numbers, but too many users churned within the first 14 days. The existing onboarding email sequence was generic, text-heavy, and didn't guide users toward the "aha" moment. The goal was to rewrite and restructure the entire email funnel to drive activation and reduce early-stage churn.
Analysed user behaviour data to identify drop-off points in the onboarding flow. Mapped the ideal customer journey and identified key milestones that correlated with long-term retention.
Designed a 7-email onboarding sequence with behavioural triggers and personalisation. Each email had a specific goal: welcome, educate, showcase value, overcome objections, and drive activation.
Wrote and designed the full sequence using a friendly, benefit-driven tone. A/B tested subject lines, CTAs, and send timing. Integrated product usage data to trigger conditional email paths.
Email open rate improvement
User activation rate lift
"Ramani helped us find our brand voice. The email sequences she crafted feel personal and drive real engagement. A true asset to any team."